- Sep
- 26
Posted on September 26, 2009 by Nora DePalma
Off the Wall: A Note about Green Marketing to the Media - Enviro-Blog - EDC Magazine.
Environmental Design + Construction editor Michelle Hucal speaks from the heart to industry marketing and PR professionals about what editors need from us. “First and foremost, exclusivity is key,” Hucal says, noting that blasting features and case studies via mass emails will not work. Read the rest of her tips to better understand best practices in media relations.
- Sep
- 26
Posted on September 26, 2009 by Nora DePalma
Do You Still Need a PR Agency?
Jeremy Porter notes that ”as more and more experts take the plunge into blogging or twittering, some are discovering what good PR pros have known all along: it’s all about the relationships.”
For brands that have the manpower to build and sustain media relationships, the question is valid: why do you need an agency?
For most brands, however, internal staffing is too tight to nurture relationships. As Porter notes, the best PR people always have been-and always will be-connectors to help brands build and nuture relationships.
- Sep
- 25
Posted on September 25, 2009 by Nora DePalma
What trade magazines want you to know:
“Unfortunately, the basic block and tackle stuff that any good PR pro should know is jaw-droppingly not happening with many of the companies we’re writing about.” John Chilson of BUILDERnews writes in his blog this week.
Read Chilson’s five simple tips to make it as easy as possible for editors to write about your and keep coming back for more.
