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Shared Article: Do You Still Need a PR Agency?
Posted on September 26, 2009 by — No Comments
Do You Still Need a PR Agency?
Jeremy Porter notes that ”as more and more experts take the plunge into blogging or twittering, some are discovering what good PR pros have known all along: it’s all about the relationships.”
For brands that have the manpower to build and sustain media relationships, the question is valid: why do you need an agency?
For most brands, however, internal staffing is too tight to nurture relationships. As Porter notes, the best PR people always have been-and always will be-connectors to help brands build and nuture relationships.
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