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Shared Article: A Note about Green Marketing from Michelle Hucal
Posted on September 26, 2009 by No Comments
—Off the Wall: A Note about Green Marketing to the Media - Enviro-Blog - EDC Magazine.
Environmental Design + Construction editor Michelle Hucal speaks from the heart to industry marketing and PR professionals about what editors need from us. “First and foremost, exclusivity is key,” Hucal says, noting that blasting features and case studies via mass emails will not work. Read the rest of her tips to better understand best practices in media relations.
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