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Retail Trends Report from GlobalShop 2010 Conference Speakers
Posted on January 29, 2010 by — No Comments
Today’s post-recession shoppers have changed fundamentally. To serve this “new normal” internet-empowered, value-conscious consumer, retailers must continuously and rapidly innovate, breaking down typical corporate silos and focusing more intensely than ever on the shopper.
O’Reilly/DePalma recently interviewed retail notables and GlobalShop 2010 conference speakers Wendy Liebmann of WSL/Strategic Retail, Joe Feczko of Macy’s, and Ken Nisch of JGA to identify the must-have tools for today’s successful retailer:
- Online has empowered shoppers with information, yet they have not rejected brick and mortar stores. But they want to be dazzled and have an emotional experience when they shop. This means retailers must better understand their shoppers on an emotional level, not just with demographics. “The combination of speed to market and innovation is more and more important. Compelling new and discernibly different will draw people back into stores,” says Wendy Liebmann. “Shoppers are saying, ‘Convince me why I need this. Otherwise I’m not showing up.’” Liebmann is revealing new data from her latest How America Shops® survey at GlobalShop which attendees will be able to purchase at a special rate.
- Connect emotionally with shoppers by integrating data mining with a synchronization of all retail disciplines. In a GlobalShop conference session titled “Shopper Insights: Challenging the Boundaries of Consumer Marketing,” Ken Nisch will reveal how Wal-Mart photo studios used data mining to better understand the emotions around milestone events that involve photo services. “When everyone was integrated around data-store design, merchandising, even the ad agency- results were better,” Nisch reports. “That’s why at GlobalShop visual merchandisers should spend as much time in interactive and fixtures. And fixtures people should spend plenty of time in interactive and visual areas. The power of putting them together is much more effective.”
- It’s no longer enough to develop a prototype store, test it, reset all stores and then forget it. The new normal is a fleet of stores in constant flux. “We set, we test, we roll it out, we test again, set again, and roll it out again,” says Joe Feczko of Macy’s strategy. “Embracing change is an overused term but it’s real. The most successful retail organizations are not afraid to try new things.” At GlobalShop, Feczko will be presenting “Forget about Twitter and Facebook—Why the American Department Store is the New Social Experience.”
Download the full GlobalShop trends release here.
GlobalShop 2010 will be held at the Sands in Las Vegas, March 10 - 12. It is the largest annual store design and at-retail marketing show in the world. Actually six shows in one, the GlobalShop show floor is conveniently divided into six sections of the retail design industry including: The Store Fixturing Show, The Visual Merchandising Show, Store Design & Operations, The Digital Store, At-Retail Marketplace, and Retail Marketing Services. Attendees can register here. Media can register here. For interviews and new product previews, contact us at O’Reilly/DePalma.
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