Coverings, the ultimate tile + stone experience, has named O’Reilly-DePalma its agency of record for its next annual gathering, to be held April 29 – May 2, 2013, at the Georgia World Congress Center in Atlanta. O’Reilly-DePalma will be responsible for all public relations efforts on behalf of the show, including pre-show, post-show and onsite media coverage; a VIP Press Tour for selected shelter and architectural media; and the creation of a publicity planner and press kit.
“We are delighted to welcome the O’Reilly-DePalma team, as we work to make North America’s largest tile and stone exposition an even bigger success in 2013, our first time ever in Atlanta,” says Elena Grant, Vice President of Marketing for National Trade Productions. NTP manages the entire event for Coverings, including registration, sales, marketing, PR, the show floor and special events.
Coverings 2012, held this past April in Orlando, saw attendance rise 19 percent over the previous year to more than 22,000 distributors, retailers, architects and designers, contractors, installers and fabricators.
O’Reilly/DePalma Principal Nora DePalma joins the KB Tribe Chat “Tweet-Up” at the 2012 Coverings Show.
The number of exhibitors also increased by 24 percent, while exhibit square footage was up 14 percent.
The O’Reilly-DePalma team is led by building products industry veterans Nora DePalma and Leslie Hart, each of whom bring more than 25 years of marketing and communications experience to the show.
For more information on Coverings 2013, contact Nora DePalma at 770.772.4726; nora.depalma@oreilly-depalma.