The ORDP POV

The ORDP POV

Our blog gives the O'Reilly DePalma Point of View on public relations, measurement, social media, lead generation, inbound marketing, and more.

Tailored to the interests of the design and construction industry.

Don’t let Marketing-Speak Drown Authentic Communication

As marketers and communicators, we all bring a sophisticated and practiced eye to storytelling....

What Brands Can Learn From the BlogHer 2012 Expo

New York, NY — Last week, I provided a preview of BlogHer 2012. Now comes the report on the...

BlogHer 2012 Presentation: 10 Things to Maximize Your Social Media Expertise

Follow the link below to view slides from the BlogHer 2012 seminar "10 Things You Can Do Now to...

Brand Engagement Lessons from BlogHer 2012

This week, I’m attending and speaking at the annual BlogHer conference in New York for the first...

10 Dead-Honest Reasons Reporters Delete Your Emails - Business Insider

Why there is no such thing as "free PR."

"It's time consuming to pitch multiple people. It's much...
What Do Pandas and Penguins Have to Do with Your Marketing Strategy?

When Google makes an algorithm change to its  search functions, they try to make it as black and...