The ORDP POV

The ORDP POV

Our blog gives the O'Reilly DePalma Point of View on public relations, measurement, social media, lead generation, inbound marketing, and more.

Tailored to the interests of the design and construction industry.

Why Best Buy Might Not Make It

In the wake of founder Richard Schulze’s sudden departure from Best Buy last week, I shopped...

Doing Virtual Events Right

I’m at the 2012 Social Media Success Summit conference all this month. In my office, in between...

Why Is the Building Products Industry so Bad at Lead Nurturing?

For an industry with a generally long purchase cycle and an incredibly complex route-to-market...

Blogger Influencer Success: Blogger Andie Day cites O'Reilly DePalma in Kitchen + Bath Business

Kitchen + Bath Business published a profile of blogger and designer Andie Day that included a...

Building Relationships on Twitter with Stacy Garcia

People who think Twitter is nothing more than giant time suck probably don’t know about Twitter...

eTail 2012 - 10 Things Building Products Marketers Need to Know

What’s a nice girl from the building products industry doing at an e-commerce conference?

Simply...