The ORDP POV

The ORDP POV

Our blog gives the O'Reilly DePalma Point of View on public relations, measurement, social media, lead generation, inbound marketing, and more.

Tailored to the interests of the design and construction industry.

How to Stage an Effective Media Tour: Part 1

Recently, I completed one of my favorite activities as a public relations professional: a three-day...

GreenTown Joplin – Building Hope

2011 was quite a year for natural disasters.  Everyone at O’Reilly DePalma and at our clients...

What is a Case Study? Part 3 of 3: Help Journalists To Help You

Once we had a solid case study that chronicled Loews Hotels and Resorts’ success using the ...

What is a Case Study? Part 2 of 3

Question: What is a case study and how can a story about the bathrooms at Loews Hotels garner 40...

Go Hank, Go!

We're doing extra laps and push-ups today in honor of our friend Hank Darlington who pushed off...

Leading with Love: Profiting from a Return on Relationships

This is a tale of two companies forging a very different path to profitability: Patagonia and ...