KBIS, North America’s premier showcase of what’s new and noteworthy in the Kitchen and Bath industry, has announced that O’Reilly-DePalma will join its new PR and marketing affiliation for KBIS 2013. For the first time in KBIS history, a hybridized agency collaborative will lead all marketing and communications efforts. The players include Flying Camel in Brantford, Ontario, White Good in Lancaster, PA, and Modenus in Orlando and London. O’Reilly-DePalma will contribute to strategy, add voice to social discussions, and provide measurement analysis for the effort.
Thanks to the reach and resources of this unique collaboration, the show is also setting itself up to be the year-round event it has always needed and wanted to be. Look to the KBIS brand for a variety of regional, micro-events throughout the year, as well as being a resource for the latest trends and industry news.
“Drawing upon the respective strengths of four different agencies and entities that specialize in the building and design industry is key to transforming this year’s show in New Orleans from a trade show to an annual industry event,” says Jim Scott, Managing Director, Kitchen and Bath Show Nielsen Expositions. “In this new social era of connecting and collaborating, we’re confident this team will help to bring new insights into KBIS making it an inspiring, interactive showcase of everything new, where the brightest and best assemble to spot trends, experience product introductions and find the practical solutions and valuable connections that will take them into the future.”
“The open innovation among our agencies is the new model for revenue growth in the social economy,” noted Nora DePalma, principal of O’Reilly-DePalma. “It is analogous to the spirit of KBIS, where all of the industry’s audiences come together to get business done.”
View the complete press release about the new agency collaborative by following the link.
KBIS 2013 will take place from April 19 - 21 at the Ernest N. Morial Convention Center in New Orleans, LA. For more information, contact Nora DePalma at 770.772.4726 or by email, or visit www.KBIS.com, where you can also register for the show.