- Apr
- 1
Architects and Social Media - Archrecord.construction.com
Posted on April 1, 2010 by Nora DePalma
Architects using social media report greater visibility and interest from journalists and peers, according to this article from Architectural Record on architects and social media.
While few firms could point to their social media investment as leading directly to projects, other benefits have emerged, including low-cost networking, talent recruitment, and the ability to use tools such as WordPress to easily update websites. (The O’Reilly/DePalma website is built in WordPress for the very same reason.)
Arch Record cites the architecture firm HOK for being active in social media and using employee-generated content for an artfully designed blog. From there, HOK lists what it calls its HOK Network, links to all of its social media sites listed below:
- HOK.com
- HOK Renew
- HOK on YouTube
- HOK on Facebook
- HOK on Delicious
- HOK on Flickr
- HOK on Twitter
- HOK on VisualCV
- HOK on LinkedIn
- HOK on Slideshare
- HOK India Blog
- Dharavi Evolution
- Work+Place
- The Green Workplace Blog
- HOK Canada News
- HOK BIM Solutions Blog
- Life at HOK Feed
Mike Plotnick, HOK’s media relations manager, told Arch Record that social media was working better than traditional public relations because their own internal talent was able to present the company directly just being a part of the dialogue about design and architecture.
Read the Arch Record story here.
