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O’Reilly DePalma POINT OF VIEW

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Media Relations 101: What Journalists Wish Marketers Knew (Clone)

"Unfortunately, the basic block and tackle stuff that any good PR pro should know is jaw-droppingly ...

What is a Case Study? Part 2 of 3 (Clone)

Question: What is a case study and how can a story about the bathrooms at Loews Hotels garner 40 mil...

What is a Case Study? Part 3 of 3: Help Journalists To Help You (Clone)

Once we had a solid case study that chronicled Loews Hotels and Resorts’ success using the American ...

The Power of Facebook Ads in Social Media Marketing (Clone)

Over the past decade, Facebook has grown from being almost purely social to being a place of busines...

May the Strongest Tweet Win: 5 Twitter Marketing Strategies (Clone)

Twitter use has evolved. One of the latest and greatest modes of mass communication, it stands stron...